Omnichannel Manager (Retail)Ref:217517

Last Updated: 2022/03/22

Company: Brand Group Industry: Retail Industry


Responsibilities:   

  • Plan and execute digital sales and marketing initiatives to drive web traffic, online conversion and O2O sales;

  • Manage social media marketing calendar to support social CRM and KOS initiatives; 

  • Support daily clienteling activities with engaging content to share through WeChat social network;

  • Work closely with sales team on Livestreaming & Online Private Viewing to drive sales through Guided Shopping;

  • Support global team to manage divisional digital media buy and sales results tracking to ensure decent ROI;

  • Work with other department as Store Operations, CRM and Consumer Marketing to support all digital initiatives


Requirements:

  • Bachelor degree in Management, Business or equivalent recommended;

  • Minimum 5 years of experience in Digital (ideally both marketing & eCommerce background);

  • Experience and understanding of travel retail and luxury market will be a plus;

  • Knowledge about eCommerce in PRC market is preferred;

  • Highly collaborative to work with multiple stakeholders;

  • Excellent command in spoken and written in English; Proficient in speaking Cantonese and Mandarin is desirable;

  • Prior experience managing social media content and KOL initiatives;

  • Good project management, analytical, presentation and oral communication skills;

  • Proficient in Microsoft Word, PowerPoint, Excel and Adobe products.

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