Last Updated: 2022/03/22
Company: Brand Group Industry: Retail Industry
Responsibilities:
Plan and execute digital sales and marketing initiatives to drive web traffic, online conversion and O2O sales;
Manage social media marketing calendar to support social CRM and KOS initiatives;
Support daily clienteling activities with engaging content to share through WeChat social network;
Work closely with sales team on Livestreaming & Online Private Viewing to drive sales through Guided Shopping;
Support global team to manage divisional digital media buy and sales results tracking to ensure decent ROI;
Work with other department as Store Operations, CRM and Consumer Marketing to support all digital initiatives
Requirements:
Bachelor degree in Management, Business or equivalent recommended;
Minimum 5 years of experience in Digital (ideally both marketing & eCommerce background);
Experience and understanding of travel retail and luxury market will be a plus;
Knowledge about eCommerce in PRC market is preferred;
Highly collaborative to work with multiple stakeholders;
Excellent command in spoken and written in English; Proficient in speaking Cantonese and Mandarin is desirable;
Prior experience managing social media content and KOL initiatives;
Good project management, analytical, presentation and oral communication skills;
Proficient in Microsoft Word, PowerPoint, Excel and Adobe products.